Ford Ranger maintains lead over Toyota Hilux in double cab sales

The Ford Ranger continues as the company’s best-selling vehicle, accounting for 6 205 units sold during the first quarter of this year. This reinforces its status as the country’s favourite double cab bakkie suited to a wide variety of work, leisure and adventure lifestyles.

The Ford Ranger double cab claimed a leading 31.7% of the double cab segment with 5 193 units sold from January to April. This placed the Silverton-built bakkie 534 units ahead of its nearest competitor, the Toyota Hilux.

Ford Ranger sales on the rise

In the monthly sales charts, the Ranger followed the same positive trend as Ford’s overall volumes. It climbed from 1 858 units in January to 2 168 in February and 2 179 in March.

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In addition to its popularity amongst new vehicle buyers, the Ford Ranger continues to lead in the used vehicle segment too. According to AutoTrader’s latest statistics from March 2025, the Ranger was the top-selling used vehicle on the platform, with 1 753 vehicles sold for the month. Ford ranked third overall in March on this used car platform, achieving a 12% share.

Ford Ranger exports from South Africa to more than 100 global markets remained flat for the first quarter of 2025 with 10 878 units shipped compared to 10 964 for the same period last year. The Blue Oval accounted for 11.2% of total industry exports from January to March 2025, along with a 34.5% share of the light commercial export volume.

Plug-in hybrid for export markets

The strategic role that Ford’s Silverton manufacturing plant plays within Ford’s global manufacturing network has been further strengthened with production of the first-ever Ranger plug-in hybrid (PHEV) commencing in March this year. This innovative new model is exclusively for export markets.

Production of the Ford Ranger PHEV is pegged at approximately 200 vehicles a day, further bolstering the company’s export business – especially with the new PHEV models representing the first-ever Ford Ranger exports from South Africa to Australia and New Zealand.

The South African-built Ranger has been Europe’s best-selling pickup for the past 10 years with 43.6% market share. The PHEV will play a significant role in the Blue Oval’s LCV line-up in the region.