Radio station to visit its listeners
The Love Tour will see live outside broadcasts every morning from 6-9am, as well as lunches with the locals in the smaller towns.
Jacaranda FM, South Africa ‘s only privately commercial radio to broadcast in the four northernmost provinces namely, Gauteng, Mpumalanga , North-West and Limpopo is taking the station directly to their Mpumalanga and Limpopo listeners, from 16 February 2014 to 1March 2014.
The bold idea now called “Rian’s Love Tour’s sprouted from an eager Limpopo listener’s call-in to Rian and his complimentary Breakfast Team asking when last they had visited Bela Bela. The unexpected call caused much excitement, prompting fellow listeners to call the station with more visit requests, from the smallest dorpie in Limpopo to Mpumalanga’s capital city, Nelspruit. Rian and the team felt that 9there was no better way to honor their faithful supporters, but to hit the road , stopping off in various tows to thank the fans for their support over the last 28 years. As a result, station management have decided to send the entire Complimentary Breakfast Team: Rian van Heerden, Dianne Broodryk, Robbie Kruse, Thabiso Khambule and Mal Jan on the Jacaranda FM Love Tour.
The Love Tour will see live outside broadcasts every morning from 6-9am, as well as lunches with the locals in the smaller towns. Meet –and greet opportunities with the Jacaranda FM team will be followed by evening entertainment in the shape of pub quizzes and competitions which are open to the public.
Rian Love Heerden gave an idea of what visiting listeners can expect on the tour, “This is by far the biggest and most exciting campaign that I’ ve been involved in. That excitement and energy will definitely be felt in the personal interactions with our regional audiences, We’d love to meet and get to know as many listeners as possible during the tour, so I urge all listeners to come say hi to the team when we’re in your neck of the woods”.
The route begins in Limpopo, starting in Bela Bela (16 Feb) and moving into Modimolle (17 Feb.), Mookgophong (17/18.), Tzaneen (18/19.), Moria (19 Feb .) Makhado (19/20 Feb.), ending in Polokwane (20/21 Feb.),
The Mpumalanga leg kicks off in Witbank (23/24 Feb.) winding up to Middleburg (24 Feb.), Lydenburg (24/25 Feb.), Pilgrims Rest (25 Fe.), Sabie (25/26.), White River (26 Feb .), Barbeton (26/27 Feb .), Malelane (27 Feb .), and ending in Nelspruit (27/28.)
Mayoral offices in various towns have come out in support of the Love Tour and they too will be encouraging the public in the in the regions to come out and meet the presenters of South African’s biggest independence radio station.
General mananger ,Kevin Fine commented on the station’s rationale behind on such mammouth campaign, “It became obvious very quickly that our listeners in the region have been dying for meaningful interactions with the presenters , who they tune in to listen to everyday without fail. The Love Tour serves as an opportunity for Jacaranda FM to say thank you for all the years of loyal support and give a little “love back to the people in these areas”.
