Finding the right agent to sell your home

According to the National Association of Realtors (NAR) some 89% of all homes in the USA are sold by estate agents. Figures are very similar in South Africa since sales by owners are not so prevalent, and most residential properties are sold by estate agents, according to Samuel Seeff, chairperson of the Seeff Property Group.

It is therefore prudent to conclude that the successful sale of your property starts with appointing the right agent for the task, he says. When selling, you would ideally want to look for someone with a track record of experience in selling similar properties. Choosing the wrong agent could delay the sale as you would likely need to appoint another agent and start the process all over again.

Seeff gives some advice on what to consider and ask the agents:

• Start by researching agents who specialise in the area. An area specialist has significant advantages, as they are familiar with the neighbourhood, types of properties, prices that buyers are prepared to pay, as well as the potential buyers to target.
• Ask for recommendations. Ask around for recommendations and choose the top three agents who are active in the area. Arrange an appointment and viewing of your property with each of the agents.
• Proven track record and local expertise. Ask the agents to provide a list of their recent sales of comparable properties in the area as well as client references. This will provide proof that the agent has been operating successfully in the area.
• Marketing and reach. The seller should also enquire about their marketing plan for the property. Ensure they use diverse platforms like online listings, and digital and social media campaigns to maximise exposure to the widest possible audience.
• Fidelity Fund Certificate. Don’t forget to check and verify that the agent is in possession of a valid Fidelity Fund Certificate and registered on the online database of the Property Practitioner’s Regulatory Authority (PPRA).
• Communication and professionalism. Select an agent who communicates clearly, is responsive, and has a track record of regular interaction and communication regarding progress on the sale. This should include buyer feedback and any potential interest in the property.
• Administrative support and systems. The process of selling and transferring a property to the new owner requires various actions along the way. It is therefore pertinent to check with the agent that they have back-office support to facilitate this.
• Costs and preparation. It is also vital for the seller to discuss the commission upfront and to get a sense of any additional costs which might be necessary to get the property sold. The agent should also provide feedback on any maintenance or other issues which need to be addressed before the property is listed online.

Issued by Gina Meintjes