Ford Africa’s annual Beginning of the Year (BOY) Conference, held in South Africa in early March, serves as a pivotal event for enhancing governance strategies and commending excellence within the distributor network. The conference tackles key business challenges through focused discussions and strategic planning sessions, stressing the importance of strategic clarity and alignment with organisational objectives.
The BOY Conference also serves as a platform for acknowledging outstanding achievements from the previous year through the awards. These accolades recognise the tireless efforts of Ford’s distributors in cultivating long-term, loyal and satisfied customers.
Highlighting this year’s winners:
- MaterAuto in Madagascar received the prestigious Distributor of the Year Award for 2023, lauded for its exceptional customer service and innovative approaches, bolstering Ford’s presence in the Malagasy market.
- In Tanzania, CMC Automobiles was honoured as the 2023 runner-up, showcasing its unwavering commitment to excellence across all operational facets and championing the Ford brand in this country.
- Inter Auto in Mozambique clinched the 2023 Best Aftersales Performance Award, affirming its leadership in aftersales service and dedication to customer satisfaction.
- Malawi’s CFAO Motors celebrated a century of partnership with Ford, receiving the 100 Years of Partnership plaque, commemorating a historic collaboration marked by innovation and excellence.
Achraf el Boustani, the managing director of Ford Northern and Sub-Saharan Africa, remarked: “The awards bestowed at the 2024 BOY Conference reflect our dedication to excellence and innovation within our distribution network. Each recognised partner has played a pivotal role in our sustained success in Northern and Sub-Saharan Africa, underscoring that commitment, passion and perseverance are indispensable in overcoming challenges and seizing opportunities in the market. We take pride in our partners and eagerly anticipate the future accomplishments we will achieve together.”
These awards signify Ford’s unwavering commitment to excellence and quality, honouring the endeavours of its partners in continuously enhancing services and operations. Ford Africa remains dedicated to fostering innovation and collaboration to fortify its presence and impact across the continent.
Source: QuickPic
