A recent Ford survey indicates that South Africans are increasingly open to electric vehicles (EVs), with more than 40% considering an electrified vehicle purchase within the next five years. Hybrid technology emerges as the preferred choice for many.

Sunil Sewmohan, executive director of product marketing at Ford South Africa, emphasised the need to address concerns about cost, range, and infrastructure and, to educate the public about the benefits of electric mobility.

Key insights from the survey:

• Familiarity and perception: South Africans are relatively familiar with EVs, viewing them as fun, cool, sporty and easy to own.

• Infrastructure concerns: While awareness of public charging stations is limited, service stations, shopping centres and office buildings are seen as ideal charging locations.

• Purchase barriers: Potential load-shedding and charging infrastructure limitations could impact the purchase of a battery electric vehicle (BEV).

• Desired capabilities: South African consumers seek EVs with towing capacity, off-road capability and ample cargo space.

• Preferred EV type: Hybrid vehicles lead the preference, followed by plug-in hybrids and pure BEVs.

• Use cases: EVs are seen as suitable for grocery delivery, ride-sharing and daily commutes.

• Perceived benefits and drawbacks: Fuel savings are a major advantage, while concerns remain about long-term maintenance costs.

• Social perception: Owning an EV is seen as socially desirable, with many indicating a preference for dating someone who drives one.

• ‘Myth-conceptions’: Misconceptions about home charging costs persist.

Ford is committed to offering electrified versions of its popular models, prioritising performance, capability and productivity. By addressing consumer concerns and investing in infrastructure, Ford aims to contribute to a sustainable future for South Africa.

Source: QuickPic