Brendan Seery
Deputy Editor
4 minute read
15 Jan 2022
6:50 am

Orchids and onions: Where have the ad industry’s creative juices gone?

Brendan Seery

Mark of great advertising is that people can still recall it years later.

Picture: YouTube screenshot

I am well aware of the old saying that “nostalgia ain’t what it used to be” as I write this at the beginning of a new year and wonder: where has all our South African advertising creativity gone? Could it be that I am hankering after a time which wasn’t that great after all… or has this country’s marketing sector become just as dull as most of the globalised world? The mark of great advertising is that people can still recall TV or radio ads, or brand punchlines years or decades after the first ads crumbled to dust. Example: It’s...