Shoprite holdings have apologised for an what was perceived as a ‘sexist’ presentation they had in one of their stores.
A picture of a display labelled “Gifts to wow Mom”, which contained dishwashing liquid, bleach and furniture cleaning products, rubbed people up the wrong way on social media.
Shoprite has apologised for the display and said it was photographed out of context. They have since rectified the display with gifts for mothers.
Oh dear, this is not what our Mother's Day display should look like. We will rectify this as soon as the correct branch is identified. Please see the promotion here https://t.co/aaPAgglju0 This is what our display should look like ???? pic.twitter.com/1MmjIry0rJ
— Checkers (@CheckersSA) May 9, 2018
The incident allegedly happened at Van Der Lingen in Paarl Checkers on May 4.
The contentious mothers display was changed and Checkers shared the updated version. According to the retail outlet, the Mothers Day merchandise was in the process of being moved from storage to the front of the store.
This did not stop social media accusing the store of appearing sexist.
— Bongani Bingwa – (@bonglez) May 9, 2018
Micro view: store advertising Mother's Day specials, nothing wrong. Macro view, taking into account context & the historic male-dominated narrative of mother/womenhood being good for somethings & not others: kinda ignorant, lacking awareness & needs removal #Checkers #MothersDay pic.twitter.com/GCGEWYUOh3
— Roy Gluckman (@RoyGluckman) May 9, 2018
Yes exactly what every mother wants! Thanks Checkers, how did you know???? pic.twitter.com/jAmXd4HXIM
— Chenelle Vorster (@chenellevorster) May 8, 2018