IN an era of evolving print media, the owners of Ellis Park Butchery have a thriving story to tell.

The 39-year-old business has been a loyal supporter and advertiser of the Northglen News for almost four decades and, for them, advertising in the publication is still important to them.

Also read: Help Durban North book sellers reach sales target

“There was a time when we decided to try something different and hadn’t advertised in the paper for a few weeks. Some of our customers came in and asked why our specials were not in the Northglen News. We realised that we still had that market to cater to and resumed our weekly advertising,” said Gary Moodie, co-owner of Ellis Park Butchery.

The family-run business consists of a team of siblings, Gary and Michael Moodie and their younger sister, Sharon Pike. Gary and Michael’s skill and expertise in the meat industry were passed on to them after spending holidays in the store with their dad, Rohan, who started the business in 1986 together with their mom, Dolores.

Pike’s responsibilities are administrative – payroll and accounts. Together, the trio are the perfect ‘cut’ for a successful business. They agree that the process for advertising is much more simplified now, thanks to modern technology.

“I can remember our advert proofs being faxed to us. Now it’s email and WhatsApp which makes communication quicker and more effective. Cheryl handles our advertising and dealing with her on a weekly basis is a pleasure,” said Gary.

The best part of the job, they say, is engaging with the community and knowing their regular customers by name.

“Shopping at a butchery that is not within a chain is an experience on its own. You get to know and learn about your customers – not only their meat preferences but also about their families and personal lives. We have third generation family members who support us. It’s about building and maintaining personal relationships. We love people and we love our business,” said Pike.

One of the challenges the industry faces is that there are no longer courses being offered, to provide those interested in the trade with the knowledge and skill needed to become butchers.

“We were fortunate to have gained all the knowledge we needed for our jobs from our parents. We were invested in our family business from a young age, not because we were forced to but because we wanted to. If anyone wants to try their hand at this trade, the best way is to ask a local butcher for a chance to train with them,” said Michael.

According to the family these meat items are must haves on the braai:

Gary – Pork rashers
Michael – Rump steak
Sharon – Lamb chops

Ellis Park Butchery wished the Northglen News well on its 51st year in publication and many more years of doing business together.

For more from Northglen News, follow us on Facebook, X or Instagram. You can also check out our videos on our YouTube channel or follow us on TikTok.

Click to subscribe to our newsletter – here