AS the world prepares to mark World Blood Donor Day on June 14, the SA National Blood Service (SANBS) is celebrating the thousands of South Africans whose blood donations save lives every day.

To mark this globally significant month for blood donor awareness, SANBS is launching its new campaign, Be The Lifeline – Give Blood. Give A Tomorrow.

The campaign forms part of this year’s World Blood Donor Day activities and marks two important milestones: 25 years of SANBS serving as a trusted lifeline to the nation and a tribute to the ordinary South Africans whose donations have changed countless lives.

The campaign highlights a simple truth: behind every unit of donated blood is a future still unfolding. From mothers holding their newborn babies for the first time, to accident victims receiving emergency care, cancer patients continuing treatment, and children overcoming serious illnesses, blood donors help make countless tomorrows possible.

According to SANBS CEO, Ravi Reddy, World Blood Donor Day is a powerful reminder of the impact of every donation.

“For 25 years, South Africans have shown extraordinary generosity through blood donation. Every donor who walks through our doors becomes part of someone else’s tomorrow,” said Reddy.

SANBS Reputation and Communication Manager, Sifiso Khoza, said a single donation can save multiple lives.

“Behind every successful transfusion is a donor who chose to help someone they may never meet. Blood donation remains one of the most powerful acts of humanity,” said Khoza.

As part of World Blood Donor Day, SANBS is calling on all eligible South Africans to join this life-saving legacy by donating blood and helping secure millions of tomorrows for patients in need.

“Blood cannot be manufactured. It can only come from people willing to help save another life. This World Blood Donor Day, we encourage South Africans to continue being the lifeline that so many patients depend on every day,” said Khoza.

To register or donate, visit SANBS Durban North at  8 to 12 Swapo Road (next to KFC).

Stay connected with SANBS on social media:
X (@theSANBS)
Facebook (@SANBS)
Instagram (@thesanbs)
TikTok (@thesanbs)

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