Brendan Seery
Deputy Editor
3 minute read
18 Sep 2021
5:40 am

Orchids and Onions: Boerboel Wear’s social media campaign clever and eye-catching

Brendan Seery

Most of what the tannies say is unscripted, which is even more remarkable.

The Boerboel Wear model has grabbed the attention of the nation. Photo: Facebook

There are still a few brands – Nando’s, Chicken Licken, King Price insurance spring immediately to mind – which remind us that humour is still alive and well in some parts of the South African ad industry. Otherwise, the things which make you chuckle in a uniquely local way are still few and far between. That is why it was great to make acquaintance with a South African brand, Boerboel Wear, which makes the sort of tough outdoors clothing you’ll see out on the farm. It has been building up quite a following, fuelled by the fact that, according to...