Hein Kaiser
4 minute read
30 Sep 2021
7:01 am

Keeping up with Juju: Malema SA’s most popular politician

Hein Kaiser

It remains to be seen if this will translate to growth at polls in November.

EFF leader Julius Malema speaking during a community meeting in Diepsloot, 11 September, 2021. Picture: Twitter @EFFSouthAfrica

Just like everyone wants to know what the Kardashians are up to, it seems that South Africans cannot get enough of Julius Malema. The Economic Freedom Fighters (EFF) leader is charismatic, has an incredible sense of throwaway soundbites crafted for his target market and scares the living daylights out of many level-headed South Africans. So, while Malema’s antics provide enough material for reams of reportage, the fact that he is leading online conversation and is the most searched for politico in the country doesn’t mean it’s a litmus for his popularity, but his influence is undeniable. South Africans really want...