SEDIBENG.- The truth needs to be told, some of the events on our calendar are no longer relevant or make an impact like in the past.
Did I hear you asking yourself: “What HELL has this got to do with sports or TOUCHLINE”?
I will tell you exactly what this has to do with TOUCHLINE or sport. Not longer ago, TOUCHLINE raised a concern about people organising sporting events to celebrate certain events in the calendar but after the end of those events, you will never see them putting their foot in that community until the next public event.
For example, as always, big cooperates were seen in the community doing something in the name of Mandela Day this past week. There were events organised all over the country in honour of the icon, Nelson Mandela, otherwise known as, 60 Minutes for Mandela. There are some sporting events that were also organized in the name of Mandela Day by some of the big cooperates that can’t even give one soccer ball to the same sporting codes during the year.
How so!
They come with their branding materials to display for everyone to see they are doing something for the community. TOUCHLINE is of the opinion that our sport has been sold to the highest bidders, to say the least. Like other events in our calendar, Mandela Day was not relevant.
Why is it that it is only now that people will be out there pretending to be caring for their community while they know exactly it is just a PR strategy for their companies?
Do you want to tell TOUCHLINE that those companies who give those street kids and homeless soap and clothes on Mandela Day can’t do this often?
Why do they have to wait for certain events on the calendar? The question is, how much money do these cooperates make a day if they wait for Mandela Day or Youth Day to do something for the community?
This is the same community that supports their businesses.
This must come to an end for people to take our community for granted and only exist to them when it is Mandela Day or Youth Day. As things stand, many young people are jobless regardless of their education and qualifications. They don’t need hands out but jobs that will sustain them and their families.
We are better than this as a society!
