SOUTH Africans have various sacred traditions to celebrate Christmas, one of which is sharing a box of Choice Assorted biscuits. Some families have made it their tradition that every year for Christmas they will buy either a 1kg or 2kg box of Choice Assorted biscuits.

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However, things have changed this year as the price for these much loved biscuits is now around R240 for 2kg and R140 for 1kg. Over the past two months people have taken to social media to complain about the exorbitant prices of Choice Assorted biscuits.

Some residents expressed mixed feelings about the increased prices of the biscuits

Liziwe Mkhulisi said: “This is a fight we must take to the media and conglomerates. We must raise our voices loud and clear for the  voiceless and the poor for whom this is the highlight of the festive season. Our people are marginalised and shamed. Those who can afford it will make their own.”

Lewis Donelley said: “Not for me, as Christmas is about a tradition for who created it, so we are becoming the master’s slaves to buy it at that price.”

Rocky Sewkumar said: “Choice Assorted biscuits are the best. On Saturday, I bought a 2kg and two 1kgs for Christmas – one for in-laws as a tradition. These biscuits are a Christmas tradition.

Richard Hawksworth said: “Everything has gone up, not just biscuits. People want more money as workers and that means consumers must foot the bill. If the industry has to pay more for fuel consumers must pay more, unfortunately it is the way it works worldwide not just in South Africa.”

Sheldon Francis said: “Since the advent of the Covid-19 and the unrest many companies have closed due to the economic knock they have had. The one’s that stayed open are just about surviving and their prices on everything have gone up in order to try replace loss and keep employees.

“I understand Choice Assorted biscuits are some families’ traditions to celebrate Christmas, however times have changed financially in the majority of the households and therefore downgrading the biscuit choice won’t take out the Christmas joy or celebration.”

Waylon Murray said: “It is very expensive. I will not buy anything this year, but definitely next year.”

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