KFC Mini-Cricket still going strong — and crucial for growth of the game

The last time I was fortunate enough to attend the KFC Mini-Cricket National Seminar was five years ago in Kruger Park, so it was wonderful to see CSA’s flagship development programme has lost none of its energy or passion when I was invited to this year’s annual gathering, held at Zebula Golf Estate outside BelaBela last week.

This mass participation grassroots programme, which will celebrate its 40^th anniversary next year, is operated by the noble crew of 10,500 volunteer coaches, working closely with the sponsors and CSA’s development office.

Some of the bile that has been thrown around in cricket circles over the last couple of years has been difficult to stomach, but being able to share in an environment where everyone is just working for the love of the sport, where egos are put to the side because this is the grassroots game, is gratifying enough to cure the most severe indigestion.

Graeme Smith, as director of cricket, has had to deal with much of that bile, but he was happy and relaxed at Zebula, being asked for plenty of photographs by the delegates after his address on the first morning.

“I basically just gave them an update of where cricket is and then it was great to sit through the sessions with them,” Smith said.

“I feel like I’ve been starved of being on the ground with these sort of cricket-lovers. It’s so exciting to be here, this programme is nearly 40 years old and has been a massive investment in the game at all levels.

“All credit to the volunteer coaches and co-ordinators who grow their communities and are mentors for the youngsters. It’s so important that kids have the opportunity to be touched by the game and I know how important KFC Mini-Cricket is to CSA.

“These coaches are the life-blood of our game and I’ll be surprised if there are any other development programmes in this country that come close in terms of reach.”

Financial statements and Covid

Unfortunately though, like everything else, the effectiveness of the KFC Mini-Cricket Programme does come down to how many Rand are in the bank for CSA.

The organisation held its AGM last weekend and the financial statements clearly showed the serious effects of Covid and how important it is for the Proteas to be a “box-office” team on the global stage.

CSA still has total assets of R797 million, but they suffered a nett loss of R221 million in 2020/21, having budgeted for just a R177 million deficit.

This was largely due to broadcast revenue plummeting from R534 million to R161 million. Having made up almost half of CSA’s revenue the previous financial year, broadcast rights now only accounted for 31% of profit. Sponsorships also dropped from R186 million to R79 million, 15% of revenue.

Accordingly, in an environment of sometimes brutal cost-cutting (but pleasingly with no employees laid off because of Covid), investment in development dropped from R385 million to R273 million.

So anyone who wants to see the game in this country truly transform has to also acknowledge that the Proteas have to be one of the best teams internationally. That’s the only way the Big Three will want to tour here, generating the lucrative broadcast rights that are by far CSA’s biggest revenue-earner.

And KFC Mini-Cricket has certainly produced its fair share of Proteas – Beuran Hendricks and Sinalo Jafta were two in attendance at Zebula. But the programme also wants to empower the coaches, while bringing an estimated 118,000 kids from diverse schools and communities together this summer, introducing them to cricket and also getting them active.