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The fairytale of a trailer-dude

* See the website: www.vtectrailers.co.za or visit them at 19A Michelin Street, Vanderbijlpark. Kindly phone (016) 986 2194 or 082 929 0057 for more information.

VANDERBIJLPARK. – Once upon a time there was a trailer-dude. He managed quite a juggling act, but selling trailers was his favorite activity. Cell phones were still the flick-open kind, and “social media” was limited to the Yellow Pages.
Through all his endeavors he dreamed of leaving his footprints in the world and making a difference wherever he went. But how does one do that by selling trailers? So, day in and day out he made plans. He created marketing ideas. He did one show after the other. Since he was also a qualified teacher, he presented extra classes to kids, teaching them about the world, yet keeping his own enthusiasm burning. All of this to make ends meet.

Slowly the world started to change. Cellphones got cameras. One could send out electronic messages using more than 160 characters. The Yellow Pages was losing its appeal but suddenly one could connect with more and more people daily. For a few years this trailer-dude avoided the crazy tech hype. With his red rubber Samsung phone in his pocket he built more and more trailers. Bigger. Better. Stronger. He shifted his focus. Clients started to notice. Clients started to refer. Clients started to return.
In due time his fairytale was becoming reality. He exchanged his Samsung for a rugged CAT phone with a camera. He began exploring the world of the internet. Advertising campaigns evolved into masterpieces, then his webpage followed. And suddenly the world became one through electronic social media. His CAT phone was replaced with a proper phone. And his dreams gained momentum. Clients became agents. Agents became friends. Friends became family.

The more the internet’s world-wide village evolved, the stronger the ties he forged in his own community and local “village”. Without realizing, he started leaving footprints wherever he went, making a difference in everything he endeavored. And 21 years later this trailer-dude discovered, regardless of the outcome of this fairytale, he had already written his happy-ever-after…
This modern day hero is Tobie Venter of Vtec Trailers, who through the years built up one of the finest companies of its kind in South Africa, making a huge contribution to the Vaal’s economy. Today, thousands of Vtec’s rugged, hardworking trailers are running all across Southern Africa’s roads.

Vtec Trailers celebrated its 21st birthday on September 17 at a black tie event at the glamorous Duck Point Venue where Tobie and wife Elsje, along with their family and friends, the business fraternity and other role players could look back on the company’s success, and could toast Vtec Trailers on an equally prosperous future. With hearts filled with gratitude, Tobie and Elsje thanked everyone who played a role in the company’s growth.
Vtec Trailers and Tobie Venter, the Vaal Triangle congratulates you on 21 successful years in the industry. We salute the positive impact this company has made in the Vaal, and wish you many more years of success!
* See the website: www.vtectrailers.co.za or visit them at 19A Michelin Street, Vanderbijlpark. Kindly phone (016) 986 2194 or 082 929 0057 for more information.

Tobie Venter, CEO of Vtec Trailers

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Retha Fitchat

Retha Fitchat is an experienced part time journalist for Vaalweekblad. WhatsApp: 083 246 0523
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