Larry Claasen
1 minute read
17 Mar 2021
9:59 am

Shoprite to offer a mobile phone service

Larry Claasen

Shoprite’s move into mobile networks follows Pick n Pay announcing in October that it was planning to launch Pick n Pay Mobile and that its Boxer chain would launch Boxercom.

Shoprite has resolved to end its anti-competition practice. | Picture: Courtesy Shoprite

Pick n Pay can expect some competition from rival Shoprite when it comes to offering a mobile data and voice service.

Speaking at the group’s results for the 26 weeks to end December, CEO Pieter Engelbrecht on Tuesday said Africa’s largest retailer plans to operate its own mobile network.

He said this move is part of its efforts to better use the six petabytes of data it has on its customers.

Engelbrecht gave no timeframe for when such a service would be offered or which network it would be partnering with.

Shoprite’s move into mobile networks follows Pick n Pay announcing in October that it was planning to launch Pick n Pay Mobile and that its Boxer chain would launch Boxercom.

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At the time, outgoing Pick n Pay CEO Richard Brasher said that supplying data was a sensible move for the chain given the challenges brought about by Covid-19.

Pick n Pay Mobile was launched using MTN’s mobile network infrastructure, using a mobile virtual network operator (MVNO) model.

An MVNO is where a retail chain buys data and voice capacity at a cheaper wholesale rate from a mobile operator and then resells it at a slightly higher rate to their own subscribers.

Though Shoprite will be emulating other retailers when it comes to being a MVNO, Engelbrecht’s vision is broader. He sees his group using it in combination with the information it gets from its 17 million rewards members, the seven billion products sold a year and its 7.5 million monthly digital visitors.

This story originally appeared on MoneyWeb.

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