Ina Opperman
Business Journalist
3 minute read
28 Dec 2021
5:00 am

SA consumers wise up after a year of food, fuel and electricity price hikes

Ina Opperman

In 2021, consumers battled with high food and fuel prices and a higher repo rate with the same salaries they earned last year.

Picture: iStock

The behaviour of South African consumers changed this year: they are less confident and less loyal, switching to other brands in search of better deals. They have also changed the way they shop. During the fourth quarter of the year, consumer confidence increased marginally but stayed low with a consumer confidence level of -9, equal to the first quarter and the time just before the pandemic hit last year, according to the FNB/BER Consumer Confidence Index. The Deloitte State of the Consumer Tracker shows 86% of South Africans worry about rising prices, putting them in fourth place of most financially...