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Cancel culture 101: Navigating the business of social media
Bonang’s MetroFM listeners want to #BringBackPhatJoe
Bonang Matheba may not have had the welcome she expected when she returned to MetroFM this week.
Bonang Mathiba attends the South African Music Awards on April 28, 2014 in Sun City, South Africa. 2014 Marks the 20th year for the Awards Ceremony. (Photo by Gallo Images / Frennie Shivambu)
Matheba left the radio station after a very public spat with the SABC which allegedly instructed Matheba to terminate the contract she signed with SuperSport to present SuperSport World Cup Live show.
A month later SABC and Matheba appeared to have kissed and made-up with the public broadcaster releasing a statement saying that an agreement had been reached that will see Queen B soon rejoin the SABC to host ‘The Front Row’.
However since Queen B’s return there has been an unexpected backlash on twitter with listeners launching a campaign to #BringBackPhatJoe.
Phat Joe real name Majota Kambule had been a stand in replacement for Matheba since she left MetroFM.
This is what they had to say:
#BringBackPhatJoe #SwitchingOfTheRadio
— Bomi Asah Shinga (@BomiShinga) August 15, 2014
https://twitter.com/NomfieZN/status/500185404373733376
I love Bonang but #MetroFm needs to do the right thing & #BringBackPhatJoe #TheFrontRow @METROFMSA
— Zanele ka Madiba (@MissMadiba) August 11, 2014
Mnc let me switch off the radio because its clear they don't want to #BringBackPhatJoe
— Sbuda (@Sbuda_H) August 14, 2014
I left @metrofmsa 9am show last week Friday when @RealPhatJoe left. I tune off at 9am and tune back in at 12pm.#bringbackPhatJoe
— Thobie Thobs (@ThobieThoby) August 14, 2014
#BringbackPhatJoe @bonang_m got fired n than rehired. They shud find her a new time slot. We want @TheRealPhatJoe end of story @MetroFm
— LuxuryTax (@LebzitoKing) August 13, 2014
#BringbackPhatJoe let Bonang be the face of Metro fm not the voice it will never work
— Ntshavheni ( YNWA ) (@iamntshavhi) August 13, 2014
#bringbackPhatjoe Bonang is wack yohhhhhh
— TheBizness (@FuluMiswe) August 11, 2014
Phat Joe rocks. I hope he knows just how much. Don't even listen to Metro but if I did I'd be on this #BringBackPhatJoe. You can't compete
— Makoma Molapo (@MakomaMolapo) August 15, 2014
Who would you rather listen to, Phat Joe or Queen B?
