Honor and Blue Bulls announce technology device partnership

The Blue Bulls are proud to announce global technology brand, Honor, as their exclusive technology devices sponsor.

The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.

The collaboration emphasises Honor’s dedication to fuse useful technology with everyday life, work and play. The brand’s notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa demonstrate its investment and activity in the South African market. Its latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.

As the technology partner to the Bulls, Honor will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living.

Fred Zhou, CEO of Honor Technologies Africa, expressed that, “The Blue Bulls are a South African brand that is synonymous with sporting achievement that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As Honor, we’ve decided to join this family and together we intend on ushering an era of technology and innovation-driven performance and connection.”

Rugby is a huge part of the lives of South Africans. Every success achieved on the pitch has a significant impact on the mood and attitude of the country. The link between this sporting culture and technological innovation can only maximise the success we’ve come to expect over the years.

“For us as the Bulls, this partnership with Honor entrenches our longstanding commitment to continually improve the efficacy of our team’s coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as an extension of themselves,” says Blue Bulls CEO, Edgar Rathbone.  

Seamless trust between technological innovation and people can be likened to the tact, adaptability and awareness required in the field of play. The association between performance and innovation is implicit.

“As with our recently launched HONOR 400 & 400 Pro devices which deliver steady, social-ready results every time, manifested in crisp, AI-enhanced zoom of up to 50×, the Blue Bulls player is an individual who stays steps ahead in the game, and I must say that we’re glad to be partnership with them,” summed up Fred Zhou.