It’s been 10 years since ‘Angry Birds’ launched, here’s the official celebration video
Famously, Rovio had created over 50 games before hitting on 'Angry Birds,' and it was close to closure when it hit upon a winning formula.
Angry Birds characters at the Rovio company premises in Espoo, Finland on January 21, 2011 © LEHTIKUVA / Martti Kainulainen FINLAND OUT
Mobile phone and movie theatre sensation “Angry Birds” turns the big ‘one-o’ this week, and the studio has put together a two-minute summary to recap the franchise’s flight since then.
Books, comics, movies, cartoons; backpacks, chocolates, plushie toys and even theme parks.
Since its debut in December 2009, catapult game “Angry Birds” has been followed by over two dozen more successors, including the obvious (2015’s “Angry Birds 2”), several crossover opportunities (from “Angry Birds Star Wars” to China’s McDonalds and Coca Cola editions), and genre-switching spin-offs (racing game “Angry Birds Go,” pinball puzzle lark “Angry Birds Action”).
It’s also been expanded into no small amount of merchandise, from pencils and pens to theme parks and theme park attractions as far afield as Finland, Malaysia, Doha and the Kennedy Space Center.
Famously, Rovio had created over 50 games before hitting on “Angry Birds,” and it was close to closure when it hit upon a winning formula.
By April 2019, it was forecasting financial year revenues of €300m to €330m, having launched “Angry Birds Dream Blast” in January, with “Angry Birds AR: Isle of Pigs” arriving in February for iOS and then in October for Android.
It’s also been helping to develop a mobile game streaming platform called Hatch.
“The Angry Birds Movie 2” launched in theatres from August, and a new TV series is being produced for 2020.
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