Samsung unveils micro LED TV created with sapphire materials

Televisions have come a long way since they were introduced in South Africa in 1976; the technology has leapt rapidly from black and white sets to smart TVs and QLED panels.

On Wednesday, Samsung unveiled its newest and ultra-premium 110” Micro LED TV at the Cinema Architects lifestyle and high-tech experience centre in Sandton as a result of a partnership with the company.

The TV is currently the only one on the African continent.

Cinema Architects is a full-service custom integration firm providing the design and installation of sophisticated electronic systems for premium and smart homes for residential environments.

With screen sizes from 76” up to 126”, be warned that you need deep pockets because prices range from R1.4 million to R3 million.  

What’s the deal?

What’s so fancy about the new TV, you may ask? For starters, there have been advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface.

The new Micro LED TV is created from sapphire materials, a technology that immerses you into the realm of what you are watching on screen.

Mike van Lier, Vice President of Consumer Electronics at Samsung, said TV entertainment is more exciting when it’s more cinematic.

“With its innovative take on what’s possible, it stretches viewing possibilities to grander levels.”

The Micro LED features 25 million micrometre-sized LEDs that produce light and colour, creating an immersive experience. The Micro LED Is available in the size formats 126”, 114”, 110”, 101”, 89” and 76”.

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Picture and sound

In addition to the hardware innovations, the Micro LED supports 20-bit greyscale depth. This means Micro LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and colour levels, delivering a true HDR experience.

It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in lifelike colours.

While picture quality is paramount when looking for an immersive experience, Mauricio Tavares, Marketing Director of Cinema Architects said the  Micro LED TV is filled with innovative technology.

“The audio system native to the Micro LED TV is second to none and probably the best we’ve heard on a TV. The image quality sets new benchmarks and really needs to be seen to be believed,” said Tavares.

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