The Kruger Lowveld Chamber of Business and Tourism (KLCBT) recently hosted an insightful two-day conference focused on the future of tourism in the Lowveld.

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Delegates and guest speakers were welcomed by KLCBT CEO Linda Grimbeek, who introduced the “Taste the Seven” concept. She explained that the tourism industry should place greater emphasis on promoting local and traditional foods to create a unique visitor experience in the province.

Foods such as mopani worms from Tonga, pancakes from Graskop and peri-peri chicken in Mbombela were highlighted as part of the region’s unique culinary offerings. Grimbeek noted that accommodation establishments should also teach visitors how these dishes are prepared, allowing for a more immersive, hands-on cultural experience.

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A total of 15 speakers covered a range of topics, including the improvement of Mpumalanga’s roads, developments in agriculture, and the growing role of technology such as artificial intelligence and social media in tourism.

Jason Fiddler from Pinqtravel spoke about the importance of LGBTQ+ inclusivity in attracting a broader range of travellers.

“By ensuring that accommodation is inclusive, businesses can be more profitable,” he said.

Addressing the state of the Panorama Route following years of neglect, KLCBT special attaché Oupa Pilane delivered a presentation titled “The Panorama Route Reimagined.” He said that although the route includes well-known attractions such as Bourke’s Luck Potholes and God’s Window, it should be promoted as a complete tourism experience rather than a collection of individual sites.

“We are encouraging visitors to stay longer by mobilising the private sector to transform the Panorama Route from a day-trip destination into an extended-stay experience,” Pilane said.

KLCBT chairperson Prof David Mabunda presented the “Economic Outlook” on the second day of the conference, noting that the tourism sector has strong potential to boost the Lowveld economy through job creation, investment attraction and support for local businesses.

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The conference highlighted new opportunities for the province and explored ways to strengthen and support businesses within the tourism industry.