How to shift your business into high gear with a moving billboard

Marketing plays a huge factor in the success of a business, but it can also be very expensive. This is why savvy marketers business owners are constantly looking for ways to outsmart their competition, without necessarily outspending them. A cost-effective, dynamic and powerful advertising platform often overlooked, is the vehicle wrap.

What is a vehicle wrap? 

Wrap advertising or a vehicle wrap describe the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard.

Research shows that 95% of commuters notice advertising placed on a vehicle.  It’s therefore no surprise that vehicle branding is currently one of the top consumer marketing trends in South Africa. If you are considering vehicle or fleet branding, the answer is a resounding ‘yes’!

Vehicle wrapping ensures that your business gets the most value out of the assets that you already own. It is a relatively low-cost way to make a big brand impact with  a moving billboard, bringing brand awareness and building brand recognition where ever it goes.

Frequently asked questions for vehicle wraps 

Key factors to keep in mind when branding a vehicle

• Simple is best. Since the vehicle will be moving it’s pointless to have reams of copy for people to try and read while on the move. Make branding visual and keep words to a minimum.

• Make your company logo prominent.

• Your company name, contact details and slogan (or unique selling point) will do.

Wrapping your vehicle is a flexible advertising solution. If you want to change your image or business details at any time, the wrap can easily be removed. To boot the vehicle wrap panels will also help protect it from chip marks so that you can maintain your regular paint finish. This is a money-saving attribute that many business owners appreciate.

The in-house graphic design team at Extreme Signs in Mbombela is highly skilled, experienced and available for consultation. Allow Extreme Signs to broaden your reach, add horsepower to your advertising mix and shift sales growth into high gear.

For more advise on vehicle wraps and other signage options visit Extreme Signs on Facebook or Twitter.

Tweets by @ExtremeSignsNel

Tweets by @ExtremeSignsNel
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