Signs can be an essential component of a business’ overall marketing strategy as it serves as a type of silent salesperson. A creative, attractive sign that contains a logo can help reinforce your brand and help your business stand apart from the competition. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Extreme Signs in Nelspruit explains some of the different types of signs on offer in the market:

Fabricated Perspex LED signs (3D)

3D letters, logos and signs make a very elegant statement about your business, your product and/or service. Dimensional signs have long been, and remain one of the most impactful forms of signage available, and will most likely continue to be as popular for a long time into the future.

Perspex and similar materials all fall under the larger umbrella of plastic/acrylic when referring to signs. Acrylics come in a wide variety of colours with some being easy to work, allowing for a wide range of interesting designs to be created from these materials. Plastic/acrylic materials, especially Perspex and Plexiglas are high gloss materials that have a long (up to 10 years) outdoor life expectancy and are easy to work, making them a favourite for fabrication and manufacturing 3D sign elements.

Pylon signs

Pylon Signs can help direct traffic to your business location and communicate the message of a single business or multi tenant complex. These customised pylon signs are very effective when it comes to identifying shopping plazas and industrial complexes, car dealerships, gas stations, restaurants, mini-malls, hotels, and retail locations.

Pylons are durable, medium-to-large scale free-standing structures. Often fabricated from aluminium and steel they are traditionally illuminated using fluorescent lamps to advertise your business 24 hours a day! Single or double sided, custom paint colours are available to complement your architecture or corporate identity.

Window branding

Window graphics will transform your business’ front window into an attractive advertising space that enhances your brand or product. Window branding can heighten your business and product appearance to potential customers, with news of promotions, sales, store hours, new inventory or your company logo. Window branding is a crucial driving force for attracting new customers into retail or store front business.  Window decals can be applied to any glass surface, with a full-colour graphic front and adhesive backing.

Why use signage for my business?

There are many reasons, the most primary of these being:

• Signs are the most effective, yet least expensive, form of advertising for a small business.
• A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
• Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year.
• People often judge a business by how its sign & window graphics look.
• Many merchants increase their business measurably just by adding a good sign.
• You pay for the sign once and it works for you 24 hours a day, seven days a week for years.

At a reputable sign shop like Extreme Signs, pylons are produced using premium products to promote UV resistance and durability. Extreme Signs can design your custom pylon sign with many possibilities for size and appearance. Extreme Signs’ advanced signage technology can create window decals that are applied, full of vibrant colours, and look great for years. So if you are wondering why signage is so important, remember the phrase: “You never get a second chance to make a first impression”.

For more advise on signage visit Extreme Signs on Facebook or Twitter for simple, effective exposure.

Also see:

How to shift your business into high gear with a moving billboard