Afrirent Car Rentals is well on the road to success
Car renters want new cars with minimal risk, and buyers want second-hand cars with low mileage at an affordable price. Afrirent has found a way to please everybody, and boosts the sales and rental industry all in one go.
WHITE RIVER – The car-rental company, Afrirent, had its grand launch at KMIA last Friday, and plans to branch out to other airports across the country. The company’s owner and CEO, Mr Senzo Tsabedze, has carried a 14-year vision to a successful company today.
During the launch, Tsabedze shared a story of how far he had come, confessing there was a time he had sold his own personal vehicle to pay salaries. “I went from selling my own car to pay salaries, to growing this company with a R20 million turnover,” he said.
He mentioned that the secret to the success was the gap he saw in the market.
“People renting cars want brand-new ones as they are not at risk of breaking down during their holiday. Car buyers do not have the money to buy new cars, second-hand cars are selling like hot cakes,” he shared, explaining, “I use new cars as rental cars for six months, then sell them as second-hand vehicles. I make money off them as new, and as second-hand cars.”
According to the businessman, negotiations are under way to bring Afrirent to airports across the country. “We are South African, and we want to be present, front and centre, not tucked away in a corner behind the bathrooms,” he laughed.
The company currently brags an average of 75 per cent of its cars used at any given time, and a couple of fully booked weekends since November 2016. The company is still growing, but offers a variety of luxury vehicles, SUV’s and C-class cars from brands like, Toyota, Hyundai, GM and Nissan.
He concluded that one must always understand the value of a competitive market. “You will learn the most from your own competitors.”
