KLT markets the region to the world
Kruger Lowveld Tourism (KLT) attended the World Travel Market Africa 2019 at Cape Town International Convention Centre from April 10 to 12.
This was their fifth year attending this growing travel trade exhibition. The organisation took a larger stand and was joined by 25 member products from throughout the region. Each of those met with international and local buyers from the travel trade.
According to most of the stand sharers, the event was highly successful, with new deals made, contacts with new source markets established, and old relationships renewed. They found significant interest from the travel trade seeking out new attractions and products within the region, particularly from the Nordic and Eastern European markets.
In addition to networking with role players in the travel trade, WTM Africa also hosted many panel discussions and presentations of interest to people in the travel industry, which were extremely valuable according to those who attended them.
KLT will be back at WTM Africa again next year, showcasing the destination and providing member products with a cost-effective platform under the Kruger Lowveld destination brand from which to present their offerings to the travel trade.
They will soon do the same thing at Durban at Africa’s Travel Indaba, again with 25 stand sharers.
