Dwarsrivier Chrome Mine (DCM) has taken a significant and proactive step in promoting a safer and more inclusive workplace by launching the Kopano Campaign against gender-based violence and femicide (GBVF). In alignment with the guidance note for the management of GBVF and safety challenges in the South African mining industry, published in the Government Gazette on August 2, 2024, DCM became the first mine in the Sekhukhune District to launch the campaign, which was held over four days on October 14, 15, 21 and 22.

The campaign represents a firm commitment to addressing GBVF in the workplace and fostering a culture of safety, respect and inclusivity. Kopano means “united” or “we are one”, and the campaign was strategically designed to achieve several critical objectives:

Raise awareness:

Increase understanding of GBVF and its profound impact on individuals and the working environment.

Encourage behavioural change:

Promote positive change through open dialogue and education.

Equip employees:

Provide employees and management with the necessary knowledge and tools for GBVF prevention and response.

Ensure compliance:

Align DCM’s practices with the Department of Mineral Resources and Energy (DMPR) expectations and national GBVF management guidelines.

The campaign launch, held at the South Shaft main parking area, featured well co-ordinated visual communication with posters, signage and banners strategically placed across the mine. Employees received symbolic items conveying core messages of safety and respect. Reflective stickers read, “Be the reflection of respect,” while water bottles offered a gentle reminder to, “Refill with empathy.” Stress balls indicated that “Calm hands create safe spaces,” and string bags urged recipients to, “Carry courage, not fear.”

A total of 500 employees were randomly selected to received branded T-shirts, designed to spark conversation and increase campaign visibility. Educational pamphlets were distributed to all employees and contractors. These outlined definitions and examples of domestic violence and sexual crimes, offered guidance for victims of GBVF, and listed emergency contact numbers and support resources.

South Africa continues to face alarming levels of GBVF, ranking among the most unsafe countries in the world for women. Data from Statistics South Africa reveals persistently high rates of rape and sexual violence. Similarly, a 2013 Mine Health and Safety Council study identified workplace harassment and discrimination as major barriers to women’s integration in the mining sector – highlighting the need for consistent policies, procedures and enforcement mechanisms to address GBVF effectively. Beyond the launch, the campaign has already led to tangible organisational impact.

DCM’s Sexual Harassment Policy and GBVF Policy are currently being updated. Furthermore, all DCM management will undergo GBVF training that will cover: Legal and Department of Mineral and Petroleum Resources compliance requirements, senior management responsibilities, departmental strategies for prevention and intervention, and definitions and implications of GBVF in the workplace. True to its name, Kopano embodies DCM’s commitment to unity, safety and mutual respect.

The campaign serves as a reminder that every employee, from management to operational teams, plays a vital role in building a safer, more inclusive and respectful workplace for all.