Reflecting the true spirit of adventure
The recent local launch of the new Discovery Sport offered a number of focus points. It was done in partnership with Standard Bank and whiskey manufacturer Glenfiddish.
And then there was a brief introduction to the extremely powerful Range Rover SVR and its new owner Moses Mashaba. Christo Leeuwner, says “When I introduced Moses to a short video on the SVR, he gave it one look and said ‘this car, I must have it’ and, of course now he does. The SVR was developed by a new division at Land Rover (SVO) that will develop and manage special projects like the SVR.
A young lady with a voice exceptionally suited to folk music and other genres, Nina Terblanche, provided vocal entertainment throughout the evening while guests were being treated to the superb taste of various whiskey products.
But then the evening was all about the new Discovery – described as the world’s most versatile and capable premium compact SUV and featuring a 5+2 seating in a footprint no larger than existing five-seat premium SUVs.
“Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony,” said Gerry McGovern, Land Rover design director and chief creative officer. “Discovery Sport’s dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market.”
This spirit of adventure is reflected in Discovery Sport’s interior.
It features high-quality materials and a strong vertical centre-console graphic to reflect the premium design of the exterior. Storage solutions are integrated into the cabin and up to four 12V power points and six USB charging sockets can be specified for all three rows of seating, allowing multiple electronic devices to be charged simultaneously.
As with every new Land Rover, safety has been a key priority in the development of the new Discovery Sport, resulting in autonomous emergency braking, and a state-of-the-art bodyshell featuring both ultra-high strength steel and lightweight aluminium. At launch the Discovery Sport will be equipped with a range of four-cylinder turbocharged petrol and diesel engines. A nine-speed automatic transmission is standard as is four-wheel drive. Said Phil Popham, Jaguar Land Rover group marketing director: “Discovery Sport’s versatility is a key differentiator. It is quite simply the most accomplished vehicle in its segment.”
