Overall value the Figo’s greatest asset
“The Ford Figo has been a remarkable success story in South Africa since it was launched in 2010,” says Tracey Delate, general marketing manager at Ford Motor Company of Southern Africa (FMCSA).
“From the outset the Figo’s strong price point, smart features and the option of fuel-efficient petrol and diesel engines made it one of the top contenders in the Sub-B segment. Last year on average, the Figo held a 15 per cent share of this segment.
“The all-new Figo builds on that legacy by combining sophisticated contemporary styling, a whole new range of Ford’s trend-setting technologies such as Ford’s Sync integrated multimedia and connectivity system, as well as a modern and welcoming cabin that offers more space and improved safety,” Delate states. “The Figo will once again be extremely competitive in terms of overall value.”
The Figo will also be available in two body styles. The familiar five-door hatchback and as new four-door sedan. Both petrol and diesel models will be available, offering impressive fuel economy, power and torque. Customers will also have the choice of manual or automatic transmissions. The eye-catching styling is emphasised by the trapezoidal grille, complemented by a raked bonnet and bold, elongated headlamps.
The new design is softer, offering sweeping, curved lines from the front to the rear to create a sense of movement. The five-door hatch incorporates a rising roof line with a sporty spoiler and neat tailgate accentuated by two distinct crease lines. The sedan version echoes the theme and adds improved loading capacity.
The interior is also completely new and provides high levels of comfort and space, complemented by impressive quality and attention to detail.
For the tech-savvy buyers there is, depending on model, a new device-docking station that serves as the driver’s connection point to the world of mobility, Bluetooth with voice activation, the programmable MyKey function, as well as electronic automatic temperature control.
Safety is also a top priority, with a minimum of dual front airbags, extending to full-length side airbags.
This is backed up by ABS brakes across the range, plus electronic stability programme (ESP) with hill-launch assist on the top derivatives.
