Motoring

Hyundai sets the pace for brand value growth

Other than offering an excellent range of products, Hyundai's industry leading warranty adds value and sets a benchmark.

Interbrand, in its Best Global Brands ranking, has just announced that Hyundai’s global brand value rose 14% year-over-year to $17,3 billion (about R318,5 billion) in 2022, placing it 35th for the second straight year while marking its 8th consecutive year among the top 40 brands.

The key factors in Interbrand’s positive appraisal of Hyundai Motor include the company’s strategic focus on electric vehicles (EVs), expansion of its future mobility vision into meta-mobility and its proactive environmental, social and governance (ESG) management – all underlining its future-proof business feasibility and competitiveness compared to other automotive brands during a major paradigm shift in the industry.

Hyundai’s IONIQ line-up is widely acknowledged for its innovative technologies and exciting designs. Launched in 2021, the IONIQ 5 established Hyundai Motor’s design and technology direction for future EVs. It won numerous awards, including the prestigious 2022 World Car of the Year, beating high-performance and luxury models.

In 2022, Hyundai Motor introduced IONIQ 6 “Electrified Streamliner”, attracting the keen interest of consumers and critics alike with its unique styling, extended driving range and innovative interior.

At Hyundai Motor’s CES 2022 pavilion, which won a Grand Prize at the 2022 Red Dot Award, the company showed how its robotics business will drive the paradigm shift towards future mobility, going beyond the traditional means of transportation to fulfill unlimited freedom of movement for humankind.

The company has also revealed its “Meta-mobility” concept. Hyundai Motor shared its vision of how robots will act as a medium between the real world and virtual spaces, enabling users to make changes in the metaverse to be reflected in reality.

In recognition of the performance of ESG management activities, the company was included in the Dow Jones Sustainability Index (DJSI) World Index for the first time last year, which means it reached the top 10% of 2 500 global companies by market capitalisation.

“Hyundai Motors will continue to transform into a smart mobility leader that not only secures technological prowess through bold investments in the future mobility industry but also fulfills its responsibilities for a better tomorrow for all mankind,” said Jaehoon Chang, president and CEO of Hyundai Motor Company.

Source: QuickPic

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