Citizen Reporter
2 minute read
8 Mar 2014
10:00 am

Volvo takes the station wagon to a higher level

Citizen Reporter

Volvo Car Group will reveal the third in a series of concept cars at the Geneva Motor Show this year.

The Volvo Concept Estate continues the widely-admired exterior design language revealed in the first two concepts. The new concept will also offer the first look at the interior look and function of Volvo’s forthcoming models.

The Volvo Concept Estate’s most striking interior design feature is its simplicity. Most of the car’s functions are controlled by a single tablet-like touch screen control panel in the centre console, bringing the interior firmly into the 21st century.

“The basic idea is to organise controls and information in a perfectly intuitive and user-friendly way. Everything is exactly where you expect it to be, making the drive more enjoyable, efficient and safe,” says Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.


The touch screen uses Volvo’s specially designed software. It replaces all buttons and controls except for a few crucial functions – volume, play/pause, hazard warning and window heaters. It also interacts seamlessly with the digital instrument cluster.

“The concept car showcases how this user interface will be integrated in our new car generation,” said Robin Page, Design Director Interior of Volvo Car Group.

The generous dash-to-axle ratio, low bonnet, sleek silhouette and the glass roof all contribute to the impression of a dynamic, yet capable three-door sports wagon. The contrast between the deep, dark brown pear colour and the bright five-spoke, 21-inch wheels contributes to the modern, cool aura.


Just like the recent Volvo Concept Coupé and the Volvo Concept XC Coupé, the face of the Volvo Concept Estate is characterised by a new topography on the bonnet and the ‘floating’ grille, flanked by headlights featuring new T-shaped DRL light guides.

The rear light signature is another distinctive element in Volvo Cars’ new design direction.

The rear of the Volvo Concept Estate echoes that of the iconic Volvo 1800 ES.

That influence is also evident on several interior details, such as the two-spoke steering wheel, the instrument panel and the dials.


“We are merging Volvo’s history of classic craftsmanship and high quality materials. with the more recent focus on technology and smart functionality,” said Robin Page. “The Volvo Concept Estate will also add the creative side of Scandinavia.”

Volvo’s concept cars have been on a winning streak at international shows.

They are also attracting interest as they provide clues to look of the much-anticipated Volvo XC90 SUV and subsequent cars.

The XC90 is due to be launched internationally later this year and in South Africa early in 2015.

True to its company’s form, the Volvo Concept Estate is certainly both beautiful and different.

– Own correspondent.