SsangYong X200: A ‘Korean can-do’ attitude

Code name X200 is how SsangYong Motor Company (SMC) refers to its new SUV.

A spokesperson for SMC said, “The design of the new X200 is based on SsangYong’s new design philosophy ‘Powered by Toughness’, and follows on from our recently announced J100 mid-sized electric car. With this new design, the company is showcasing its new product identity to communicate a powerful and modern SUV while drawing on the inherited values its authentic heritage.”

“Korean Can Do” underpins this new design. This includes the concepts of “Robust Architecture”, “Unexpected Delight”, “Vibrant Contrast” and “Communion with Nature”.

SsangYong says its recently announced J100 mid-size electric model and new X200, as well all future designs, will be powered by eco-friendly powertrains. This will be in line with transformations within the industry.

Lee Kang, head of the SsangYong design centre, added, “We have reinterpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future.”

Source: Newspress

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