Brendan Seery
Deputy Editor
3 minute read
7 Aug 2021
7:20 am

Orchids and onions: Shoprite ad lifts spirits

Brendan Seery

These sorts of campaigns are important because the news feeds these days can be so overwhelmingly gloomy.

Orchids and onions: Shoprite ad lifts spirits

Advertising often occupies the realms of dreams and fantasies – to better get people to take out their cash and live the life, or feel the feeling being sold. The actual object purchased is often secondary. When an advertiser offers a vision of Utopia, it is always farfetched, and not based in reality. Sadly, there is a feeling ofUtopia in the latest flighting of a Shoprite Checkers ad. This place we see in the images – ordinary, hard-working South Africans who pack the shelves, drive the trucks, work the tills, so that we can buy the necessities of life (and...