Bic equips children with educational needs
Choose to change a child’s future over the upcoming back to school year by purchasing a specially marked Bic pack.
Bic’s ‘Buy a Pen, Donate a Pen’ programme empowers children
Bic has announced that their ‘Buy a Pen, Donate a Pen’ programme will continue to supply underprivileged schoolchildren with their stationery in 2018, City Buzz reports.
The programme equips millions of young children with the relevant stationery tools to fulfill their basic educational needs.
According to Bic, it is a reality for many parents that Back to School is a difficult time as they struggle to afford stationery.
READ MORE: Christmas comes early for Joburg inner city schoolchildren
The company responded to this, and has since 2011 has supplied 7,3 million South African underprivileged children with the necessary stationery, empowering their potential, removing parents’ anxiety and allowing the children to focus on their education and the year ahead.
Bic marketing manager for stationery in South East and Central Africa, Ronette Kishun said the campaign will be a primary focus in 2018, in line with their commitment to advocate for educational opportunities and allowing children to apply their energy to their dreams for the future.
“Education should be the number one priority for those who want to help build a better South Africa, and our Buy a Pen, Donate a Pen programme will inspire kids who would otherwise have started their 2018 school year without stationery,” said Kishun.
“Bic will allow them to #Power their Potential by giving them the right tools to achieve their dreams.”
Kishun explained that by buying any one of the 20 specially marked Bic packs carrying the ‘Buy a Pen, Donate a Pen’ sticker, South Africans will be giving underprivileged children the tools needed for learning.
Kishun said the pens are distributed to disadvantaged schools across the country through the Read Foundation every year.
Lizelle Langford, public relations and fundraising manager at the Read Foundation, said the project has made a difference in the lives of many primary and high school children.
“A pen or pencil is something a lot of people don’t even have to think about,” said Langford.
“But for some youngster’s stationery is an obstacle to their education because they simply can’t afford it. Putting the right instruments in a child’s hand can make a significant difference to their future.”
Through this initiative, Langford said children no longer have to share a pencil stub or pens adding that they are grateful to Bic for this opportunity.
Kishun urges South Africans to join Bic’s Buy a Pen, Donate a Pen programme and create magic for children by choosing to change a child’s future over the upcoming back to school year.
Details: Read Foundation 011 496 3322.
https://www.citizen.co.za/news/south-africa/christmas-comes-early-for-joburg-inner-city-schoolchildren/
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