Hein Kaiser
Journalist
3 minute read
17 Sep 2021
8:20 am

John Steenhuisen who? The DA has an identity crisis

Hein Kaiser

Helen Zille remains the most visible party personality online, both as content originator and object of a search.

Da Leader John Steenhuizen on the campaign trail.

The Democratic Alliance (DA) may need to up the ante if one of the most Googled questions about its leader, JohnSteenhuisen, reads: “Who is John Steenhuisen?” Ahead of this year’s municipal elections, digital analytical specialist Carmen Murray is peeking online to see what South Africans are asking, searching for and trying to figure out about the role players, large and less significant,on the ballot papers. She says the DA may run into a few hiccups. “There seems to be a complete lack of visible strategy,” Murray said, adding that Helen Zille remains the most visible party personality online, both as...