THE Bluff Beach Jam Session at Brighton Beach saw around 60 dedicated volunteers braving intermittent rain on February 15 to take part in a community-driven clean-up.

Also read: World Whale Day: Get jamming with KZN Beach Jam Sessions

Organised by The Litterboom Project, the initiative was a resounding success, with volunteers collecting a total of 84 bags of rubbish. According to Casey Pratt, media manager of The Litterboom Project, the collected waste was transported to the organisation’s innovation hub for a full waste audit to identify pollution patterns affecting the area.

Volunteers covered various parts of Brighton Beach, with the majority focusing on the southern section — an area not serviced by the municipality. Smaller teams tackled the car park, northern beach areas, and even extended their efforts to Cave Rock near the tidal pool.

Despite the rainy weather, community spirit shone through as people of all ages, including children, teenagers, parents and even pets, joined forces to clear the beach. Pratt emphasised that their collective effort demonstrated the power of unity in tackling environmental issues.

The clean-up was further supported by Sodurba, the Bluff Tidy Team, and The Bluff Ratepayers and Residents Association, who played a key role in mobilising residents. Pratt extended her gratitude to all sponsors and volunteers who contributed to making the event a success.

Bluff Ratepayers and Residents Association response

Bluff Ratepayers and Residents Association (BRRA) chairperson, Norman Gilbert, praised the scheme and the work of the community.

“I would like to thank The Litterboom Project for venturing out to The Bluff to assist in cleaning up Brighton Beach. Special thanks also to community members who braved inclement weather to get involved. It was inspiring to see all these residents keen on making a difference,” Gilbert said.

Gilbert also highlighted that the value of The Litterboom Project’s initiative extends beyond beach cleaning.

“The Litterboom Project does not only clean the beaches, but they recycle the plastic that has been collected. They have created opportunities where people take the recycled plastic, crush it down, melt it and use it to manufacture items which can be sold to generate revenue. I encourage every community to get behind,” he said.

The next KZN Beach Jam Session will be on April 12 at Glenashley Beach, which promises to be another morning of impactful environmental action.

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