Brian Sokutu
Senior Print Journalist
3 minute read
11 Aug 2020
4:50 am

Women’s month: Entrepreneur hoping for more equity

Brian Sokutu

'Way to break stereotypes is to do what you think is impossible,' she says.

Through its flagship study representing 2.6 billion consumers globally, GWI provides consumer insights across 46 markets to the most renowned brands, agencies and media organizations. Picture: iStock

Among millions of South Africans celebrating Women’s Month, entrepreneur Adila Patel is hopeful about government pushing for gender parity on all fronts and making available more opportunities for women. The founder and designer of Adore Adila – a fledgling modern fashion brand founded three years ago – Patel said yesterday that while she appreciated that many gender barriers in the country had fallen, much more still had to be done. “The best way to break stereotypes is to do what you and others thought was impossible. We all have it in us to follow our dreams through dedication and consistency,”...