Brian Sokutu
Senior Print Journalist
4 minute read
13 Jun 2020
5:00 am

Businesses fatten the price curve, while consumers struggle

Brian Sokutu

Consumers have been hit with a double whammy ... not only have salaries been cut or jobs lost as a result of the coronavirus lockdown, the prices of everything have suddenly skyrocketed.

Kempton Park resident Louis Steenkamp is finding shopping harder and more expensive during the pandemic, as some items are out of stock and food prices are higher. Picture: Brian Sokutu

Hit by a high unemployment rate, a stagnant economy and the impact of the deadly Covid-19 pandemic, South African consumers are battling to keep up with a spike in food prices. The financial impact of Covid-19 is set to have a long-term negative effect on consumers – likely to remain for many months to come, according to the latest online survey on 850 South Africans, conducted by a research company Consulta. Due to the financial squeeze, 60% of those surveyed expected to spend less on food cooked away from home “which gives an indication that take-out and full-service restaurants are...