WATCH: SA fashion Week wraps Autumn/Winter 24 showcase
The event was held at The Mall of Africa from 19 - 21 October.
SA Fashion Week Autumn/Winter 24. Pictures. Nigel Sibanda
SA Fashion Week wrapped the Autumn/Winter 24 Collections showcase on Saturday, with three shows.
The last leg of SA Fashion Week saw Robyn Agulhas from sinCHUI Clothing Brand winning the Mr Price Scouting Menswear Competition in the first showcase of the day.
Agulhas was competing with eight designers from other fashion houses such as African Renaissance Designs, Bash Studios, Czene.24, HLS, Nhlanhla Masemola, Toro-Meraki, and Watermelon.
Mr Price’s managing director, Kevin Smith said they were happy with the quality of work that the contestants put in.
“The talent we’ve seen leading up to the Mr Price Scouting Menswear show echoes the exciting evolution in men’s design right now. We’re experiencing a shift in the approach and mood, and we can’t wait for everyone to witness what SA’s upcoming designers will be sending down the runway,” he said.
Show 2 of the last day of SA Fashion Week
Show 2 of the day showcased fashion from the 2022 Scouting Menswear Competition winner, Refuge Clothing Brand, Silver Magpie, and the well-established Cape Town brand, Helon Melon, which uses chemical-free fabrics.
Final day showcase wrapped up with the collections from MusaWenkosi, titled Valerie, followed by Ellen Madie, Sober Design House, and the luxury fashion and lifestyle brand Sun Goddess.
Speaking about Mall of Africa’s relationship with SA Fashion Week, The head of Asset and Property Management – Retail of Attacq Limited, the owners of Mall of Africa, Leemisa Tsolo said:
“We expected great things from our association with the South African Fashion Week from day one of the relationship’s inception in 2020. By then, Mall of Africa had already had four years to establish itself as Gauteng’s hub of top international fashion and lifestyle brands. Aligning ourselves with exceptional local design was a natural fit.
“The excitement generated by the biannual launch of the seasonal collections, however, exceeded our dreams exponentially. The return on investment in terms of positive publicity and social media presence, remains unrivalled, as does its capacity to deliver thrilling retail theatre and the commensurate word-of-mouth this generates…”