Glacéau smartwater launches in SA
Smartwater can’t really stream movies online like your smartphone, but it is made out of a smart idea.
Thapelo Mokoena with Glacéau smartwater. Picture: Supplied
It’s inspired by a simple process called vapour distillation that nature uses to make clouds. Sounds complicated?
Well this is what happens: water evaporates into vapour, which leaves impuritites behind. Vapour is then condensed back to water. This vapour distilled water is then remineralised with electrolytes, which gives it a clean, pure and crisp taste.
Glacéau smartwater – America’s leading water brand and an A-List celebrity favourite since 1996 – is now available in South Africa. The brand has launched with huge success in the UK, Australian and Indian markets.
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Senior Brand Manager for Glacéau smartwater Kamini Redhi says that it’s definitely the right time to bring it to the South African market.
“Smartwater appeals to aware, on-the-go, style-conscious consumers who are looking for some extra style from their water. Smartwater is both a status symbol and a highly functional product because it looks and tastes great. The vapour-distilled process, which is inspired by the clouds, delivers a stylish refreshment for our hot summer days.”
Glacéau smartwater is available exclusively from selected grocery and garage stores in Durban, Cape Town and Joburg city centres at a recommended retail price of R15 for a 600ml bottle.
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