TRAC offers young children a head start on road safety
"There are simply too many accidents on our country’s roads and it is TRAC's responsibility as concessionaires of South Africa’s only trans-border toll route, to promote safe driving and travelling,”
MBOMBELA – Youngsters from across Mpumalanga this week had the opportunity to learn more about road safety as Trans African Concessions (TRAC) embarked on a road-safety educational campaign for pupils along the N4 Toll Route.
According to Communications Manager of TRAC, Solange Soares-Nicholson, the TRAC School Project is particularly aimed at preprimary and primary schools along the 570km route to teach youngsters about road safety.
“The idea behind the initiative is to establish a culture of road-safety consciousness among our youth and to reach adults through their kids’ eagerness to learn and share their knowledge,” Soares-Nicholson said. “The children of today are the motorists of tomorrow, and if they start respecting and understanding road rules from this tender age, it will eventually become second nature to them.”
Sipho, TRAC’s own mascot, taught the four-to-nine year old children the basic rules of the road in a fun, memorable, yet informative manner, and was this year joined by several TRAC representatives who held various activities, including an educational road-safety clip.
They were also taught how TRAC plays a pivotal road in keeping the N4 Toll Route safe and what services are offered by their 24-hour Helpdesk and TRACAssist teams. These include response to and assistance with all emergencies and incidents on the N4 Toll Route as well as general enquiries.
“This campaign is novel to TRAC and we are very excited about its possibilities. There are simply too many accidents on our country’s roads and it is TRAC’s responsibility as concessionaires of South Africa’s only trans-border toll route, to promote safe driving and travelling,” Soares-Nicholson concluded.
