MBOMBELA – This upscale shop offers fashion and quality at the best price for women, men, teenagers and children.

About 800 customers started queueing from 06:00 to see the 2 500 square-metre store, which offers apparel, underwear, sportswear and accessories galore. To further extend their offering, the store also offers the H&M Mama collection, which is a stylish yet contemporary range available for pregnant women. The first 300 customers in the queue received a goodie bag and a R200 gift card to spend at the store.

“What an amazing response from the people in Nelspruit!” said Pär Darj, country manager for H&M South Africa. “We are overwhelmed and super excited to bring the latest fashion trends to our customers in the northern part of South Africa.

“We see a lot of potential in this country and plan to open even more stores later this year.”
H&M started with a single womenswear store in Västerås, Sweden, in 1947. Today the H&M group has six clearly defined fashion brands and more than 4 300 stores in 64 markets. The general store’s trading hours will be from 09:00 to 18:00 Mondays to Saturdays and from 09:00 to 15:00 on Sundays and public holidays. H&M looks forward to opening its next store in Polokwane, Limpopo on April 8.

Were you there? Here are some of the pictures: