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Fifty years and seven generations on and Isuzu is still a crowd favorite

Isuzu's new dual strategy will not only allow it to capitalise on the reputation of existing products, it will encourage and boost the development and launch of new products as per the preference of customers.

Isuzu Motors South Africa (IMSA) has announced its dual product strategy that will retain a limited number of key models from the current Isuzu D-MAX line-up.

The news came as the brand celebrates the introduction of the long awaited seventh generation Isuzu D-MAX in South Africa and export markets within the continent.

Going forward both products will be assembled at Isuzu’s vehicle assembly plant in Gqeberha where it currently produces the 6th Generation D-MAX, the incoming all new 7th Generation D-MAX, and Isuzu trucks.

“Our strategy is to support Isuzu’s objectives by retaining GEN 6 models which have performed very well in the workhorse segment of the market.

In addition to boosting our fleet business, we intend to increase LCV exports into key left and right-hand drive markets within the Rest of Africa,” said Dominic Rimmer, senior vice president of technical operations.

The sixth generation D-MAX which is now known as GEN 6, will be offered with five competitively priced models in South Africa, four models in right hand drive export markets, and three models in left hand drive markets. “Our customers rely on D-MAX GEN 6’s long-standing reputation of reliability, durability, and capability backed by a vehicle with a 50-year history in this market.

The D-MAX is engineered for the best performance in our unique local conditions, and these GEN 6 models remain a valuable proposition for fleet operators who place great importance on running costs and minimum down time,” adds Rimmer.

Proven drive trains

GEN 6 continues with two of Isuzu’s current diesel engines, namely the 2.5 litre LEED and 2.5 litre High Output engines. The 2.5 LEED engine delivers 58kW and 176Nm. Fuel consumption is 7.9 litres per 100 km with CO2 emissions of 208 g/km.

The high output HO engine offers increased performance with power rated at 100kW and 320Nm. Fuel consumption is 7.6 l/100km and 199g/km CO2 emissions for a 5-speed manual, 8.1 l/100km and 214g/km for the 5-speed auto.

All D-MAX bakkies come standard with Isuzu Complete Care, comprising a five-year/120 000km bumper-to-bumper warranty and Isuzu Roadside Assistance.

A five-year/unlimited km anti-corrosion warranty and a five-year/90 000km Service Plan. Service intervals are every 15 000km/12 months.

Extended cover can also be purchased for roadside assistance, service plans and maintenance plans through Isuzu Mobility.

Source: QuickPic

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