Selected tracks from the band’s fifth studio album, ‘Stand Like Giants’, will form the soundtrack to the highlights package of the joBerg2c nine-day mountain biking adventure.
This is the second time that The Parlotones have collaborated with the bike race, after their single, ‘Brave and Wild’, was used as its official theme song in 2012.
According to race organiser Craig Wapnick, the band’s previous album, ‘Journey Through the Shadows’, had really resonated with participants on the 910km journey from Johannesburg to Scottburgh.
“The theme song, for example, perfectly captured the riders’ experience on some spectacular sections of single track in the middle of nowhere. This year, we have chosen the track ‘Powerful’ from their new album,” he said.
“The focus of the show is the many sections of happiness or single track trails across our great country. We’ve put together some great music and inspiring footage that just makes you want to ride.”
The band’s manager, Raphael Domalik, said the innovative campaign was well-timed ahead of the album’s release on Saturday, 28 September, and that “The Parlotones’ music is always uplifting and cinematic, which makes it easy to place the music to the visuals”.
Domalik furthermore said the new album, which is generally about standing united and overcoming obstacles together, promised to be one of the Los Angeles-based band’s definitive works.
“Stand Like Giants is going to live up to its name and remind people why they fell in love with The Parlotones in the first place,” he said.
The first single, ‘Sleepwalker’, featuring SA hip-hop artist Khuli Chana, is already receiving extensive airplay.