Brendan Seery
Deputy Editor
4 minute read
18 Jun 2022
6:00 am

Orchids and Onions: Toyota taps into SA’s zeitgeist

Brendan Seery

SobAlert and Car TrackZA display stupid, shameless marketing.

Photo: Screenshot/YouTube/Toyota SA

It is the brand ad that nobody in a company ever wants to have to make: When you’ve been hit by a disaster and need to assure current and future customers that you will bounce back. For some companies brought low by natural or human-made circumstances, this can even get ignored in the need to do figurative – and sometimes literal – firefighting. However, if your plight has been splashed across national media, you need to act quickly to prevent a collapse of confidence in your brand. And that is exactly what Toyota South Africa has done with the commercial...