Editorials
2 minute read
25 Oct 2021
8:15 am

Posters and shock jocks: DA leaders give pause for thought

Editorials

In this local government election campaign, the DA is having to “explain” itself and the actions and words of its leaders far too often.

DA leader John Steenhuisen joined the DA as they protested against what they call utter neglect by the ANC in managing water resources yesterday at Gallagher estate, 6 October 2021.The march was to Gallagher estate where a meeting was being held in regard to water. Picture: Neil McCartney

It has been said before, but it is worth repeating: electioneering is no different to marketing and advertising... and if you have to explain your message (because people interpreted it in a way you didn’t like) then that message doesn’t work. At the risk of riling die-hard Democratic Alliance (DA) supporters out there, it is obvious that in this local government election campaign, the party is having to “explain” itself – or, more specifically, the actions and words of its leaders – far too often. First, it was the posters in Phoenix in Durban, which hailed the local (mainly Indian)...