Simnikiwe Hlatshaneni
Premium Journalist
1 minute read
4 Jan 2017
6:30 am

ANC’s 105 reasons to talk

Simnikiwe Hlatshaneni

In the build-up to the ruling party’s 105th anniversary on Sunday, the ANC’s Twitter hashtag #WeAreANC that trended for all the wrong reasons.

The ANC denies its social media campaign #WeAreANC is a public relations disaster after thousands of people took to Twitter and Facebook to respond with harsh criticism and sarcastic quips about the ruling party’s perceived failures and recent scandals.

The campaign trended several times on social media, but words of support and praise for the ruling party were trumped by angry responses directed at the party.

ANC spokesperson Zizi Kodwa said the campaign was to build up media hype about the party’s birthday celebrations on January 8.

“The idea from the beginning was to get people talking, to stimulate conversation, positive or negative. We had no illusions that people would just praise the ANC. Our main intention was to get everyone to talk about the 105th birthday of the ANC.”

ALSO READ: Gauteng relaxes weekend liquor trading hours for ANC birthday bash

In the build-up to the ANC’s birthday, the ruling party kicked off the new year with a social media campaign and door-to-door visits around Gauteng. The tweets include: Mathapelo Maganedisha
@IamSankara #WeAreANC – “We keep innocent people like Bonginkosi Khanyile in jail for wanting free education while our leader who is a criminal is free.”

Sam @SpokenSam #WeAreANC – “We sent the police to kill people in Marikana for demanding decent salaries because we are stooges of white monopoly capital.”


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