The Feed the Nation Foundation partnered with Pick n Pay to introduce its Soup for SA initiative, where customers can purchase a packet of Pick n Pay soup for R5 and help feed vulnerable communities this season.

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Feed the Nation has thus far distributed over 45 million meals to the needy, and now its lofty goal of 60 million is ever closer thanks to its latest partnership.

The initiative has been launched across all Pick n Pay Hypermarket stores nationwide and will run until June 29.

Seventy-five percent of the donated soup will be distributed to 2,675 primary schools through the Pick n Pay School Club, while the remaining 25% will be allocated to local civil society organisations selected by each hypermarket.

Customers can purchase any quantity of soup packets, swipe their Smart Shopper card, and donate the packets at the designated vehicle trailer near the store entrance. Each soup packet donated equals one entry into a draw where one lucky Smart Shopper will win the trailer.

“As winter sets in, the need for food support grows significantly, especially in vulnerable communities. At Feed the Nation Foundation, we’re proud to stand alongside our customers and partners to help meet this increased demand. Together, we’re not only providing nourishment but also hope and dignity to those who need it most,” said Deirdre Mullins, national corporate social investment manager at Pick n Pay.

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