Sport / Cricket

Ken Borland
Sports Journalist
2 minute read
21 Aug 2021
10:37 am

Rabada steps into the ‘business world’ with launch of new agency

Ken Borland

KGR Sports and Entertainment will combine on-field and off-field products.

International cricket star Kagiso Rabada of South Africa has launched his own talent agency. Picture: Isuru Sameera Peris/Gallo Images

Kagiso Rabada is hardly a veteran of the cricket scene at just 26 years old, but he has been around for a while and, with an extremely wise and mature head on his shoulders, he is already finding ways to give back to the young pups rising not only in his chosen sport but in all spheres of athletic and artistic endeavour.

Rabada will launch his own talent management agency on Saturday – KGR Sports and Entertainment, a combined effort with Ashley Kotzin, the CEO of ForwardZone, a 22-year-old company also in the field of talent management in the sports and arts.

“KGR is all about collaborations and networks, both locally and globally. With Ashley, who has more than 20 years experience in this field, we have access to lots of networks and it’s about building and leveraging those,” Rabada told The Citizen on Friday.

“Managing sports people is about much more than just signing a contract, it’s about leveraging the off-the-field opportunities as much as possible.

Corporate space

“We want to combine the on-field and off-field product and make it great for any athlete or artist. A lot of pieces need to come together for that and it has always been an interest of mine to be involved in the corporate space, this is something I’ve always wanted to explore. I think I can do it from a different perspective.”

Rabada not only has the pace and skill to stun opposition batsmen but also the business nous to impress someone with the expertise of Kotzin.

ALSO READ: Mind the gap – The economics of women’s sport

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“What is true of KG as a person – and as a brand – is that he is multi-dimensional, multi-talented and so much more than just an on-field hero,” Kotzin said.

“He is also a leader and creator off of it. We are excited about being a part of all of the ways in which KG expresses himself – as an athlete, as a leader, as a creative, as a savvy businessman and community builder.

“His competitive edge, drive to succeed and his profile in the international sports arena are key elements to the growth and success of KGR. We are proud to have KG as a partner in this business, and look forward to walking a special journey with him.

“The confident and competitive athlete you see on the field is the same in business.”