You don’t need to know the rules to enjoy the Rugby World Cup
It's more than a game, it's a social event.
Man engaging with the display at one of Heineken’s #TeamHeineken viewing experience | Image: Supplied
Heineken has launched the #TeamHeineken Experience, an interactive activation set to thrill rugby and non-rugby fans ahead of the Rugby World Cup 2019 knockout phase.
The activation was unveiled at the Rosebank Mall in Johannesburg, demonstrating that everyone can enjoy the spirit of the tournament, whether they know the rules of the game or not.
The match is over but the game has just begun. #TeamHeineken is taking the field for an exclusive afterparty! pic.twitter.com/xozcwI3uHk
— Heineken SA (@Heineken_SA) September 21, 2019
“Heineken always aims to create memorable experiences and bring enjoyment through all of our sponsorship platforms and Rugby World Cup 2019 is no different. This activation is for those who see the Rugby World Cup through a different lens and understand its potential to live as more than a series of rugby matches. It is for those who understand that you don’t need to know the rules of the game to enjoy this social event. We invite South Africans to celebrate the tournament with us,” said Lauren Muller, Marketing Manager Heineken South Africa in a statement.
The #TeamHeineken Experience blends Heineken’s premium beer with cutting-edge technology, including a virtual reality kicking game.
Those who attend the event also stand the chance to win Heineken and Rugby World Cup 2019 merchandise.
Fans can also get a taste of the alcohol-free Heineken 0.0 from the revolutionary Heineken Blade draught system and stand a chance to receive a limited-edition personalised Heineken Rugby World Cup 2019 bottle.
The #TeamHeineken Experience activation is free of charge to anyone of legal drinking age in South Africa. Doors open 10am to 6pm daily for the duration of Rugby World Cup 2019.
This is how half-time is meant to be experienced: grab a beer with #TeamHeineken and enjoy the performance! pic.twitter.com/ua6J2T0T6A
— Heineken SA (@Heineken_SA) September 21, 2019
Attendees may get to see a Rugby legend or two while they enjoy music performances by DJ Hudson, Ms Cosmo and DJ Kent.
“Rugby fans in South Africa are known the world over for their passion for the game. With Heineken the Rugby World Cup is not just about the diehard rugby fan. The tournament offers the chance to get together to enjoy one of the world’s greatest sporting spectacles,” added former Rugby World Cup-winning captain John Smit.
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